Motorola At IPL
IPL fans are rampantly active on social media, and we wanted to break the clutter by giving them a unique experience. We got them to connect with Motorola with a campaign that was personalized at-scale.
The key challenge was to lift awareness scores for Motorola as it geared up to expand business in India. The idea was to leverage IPL differently yet effectively by associating with a team that was different from the rest and bring alive Motorola’s proposition of “different is better”.
On The Shoulders of Giants
We teamed up with brand new IPL team, Rising Pune Supergiants and shot videos for Moto & Moto G featuring all eleven players, bringing out their personas like never before. We also created APAC's first custom emoji powered Twitter campaign.
Motorola became the second most engaging brand and among the top 5 digital marketing kings of IPL. It’s properly ridiculous when you take in the fact that we did this with a fraction of the investments that all other giants put in.
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