Digital Marketing

Motorola At IPL

Chasing Fans

IPL fans are rampantly active on social media, and we wanted to break the clutter by giving them a unique experience. We got them to connect with Motorola with a campaign that was personalized at-scale.

Hello Moto

The key challenge was to lift awareness scores for Motorola as it geared up to expand business in India. The idea was to leverage IPL differently yet effectively by associating with a team that was different from the rest and bring alive Motorola’s proposition of “different is better”.

On The Shoulders of Giants

We teamed up with brand new IPL team, Rising Pune Supergiants and shot videos for Moto & Moto G featuring all eleven players, bringing out their personas like never before. We also created APAC's first custom emoji powered Twitter campaign.

115Mn+

Impressions  

11.9 Mn

Views  

28,000

Twitter Interactions  

35,000+

Likes  

19,000+

Shares  
Motorola became the second most engaging brand and among the top 5 digital marketing kings of IPL. It’s properly ridiculous when you take in the fact that we did this with a fraction of the investments that all other giants put in.

Notice: Undefined offset: 10 in /public_html/foxymoron/wp/wp-content/themes/foxymoron/single-work.php on line 80